Meet the Team
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![A woman with long dark hair smiling indoors at a social gathering, wearing a black and white floral patterned blouse and bracelets.]()
Michelle Lam
Founder & CEO
Michelle Lam founded M.L. Bklynite Media, Inc. (est. 2019), a boutique PR agency serving hospitality, food, and beverage brands across the U.S. with a global reach. With nearly 20 years of experience and deep hospitality roots, she delivers results-driven strategies through press, experiential activations, and narrative-led marketing. She also leads partnerships tied to Michelin Guide–recognized venues in 30+ states and represents award-winning distillery clients across whisky, gin, rum, tequila, and liqueurs.
Her work has earned industry awards, including Best PR Agency, PR Net Next Gen, and the Facebook Small Business Grant and Wine Spirit Education Trust Award in Spirits and Wine.
A PR contributor to an award-winning radio show, sharing practical insights while spotlighting hospitality and beverage culture.
Michelle’s leadership has been featured by Valley Bank’s inspirHER Women in Business Campaign, JPMorgan Chase Impact, New York Women in Business, National ACE/ACE NextGen, and the U.S. Small Business Administration.
She began in financial PR advising Fortune 500s and top investment and professional services firms, and later led award-winning campaigns across tourism, healthcare, and financial services—earning PRSA’s Reputation & Brand Management Award (2014) and recognition from the HedgeWeek Awards.
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![A young woman with long brown hair, wearing a tan blazer and white shirt, standing in front of a shelf of liquor bottles, smiling at the camera.]()
Graciela Sosa
Social Media Consultant
Graciela Sosa is a creative storyteller who curates captivating narratives that align with clients’ goals and objectives, and resonate with their key audiences.
Leveraging her training in graphic design, Graciela brings an artistic eye to her work that sees beyond the ordinary. Her designs are not just aesthetically pleasing; they’re strategic and carefully tailored to drive engagement. In addition to graphic design, Graciela’s expertise extends into the realm of photography. She excels in capturing moments that speak volumes.
Whether it’s designing eye-catching social media posts, crafting compelling infographics, or developing stunning branding materials, Graciela approaches each task with meticulous attention to detail and passion.
She also designed this website!
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![A young woman with long brown hair smiling, wearing a white shirt, with a blurred warm-toned background and bokeh lights.]()
Antra Adiene
Public Relations Associate
Antra Adiene is a Public Relations specialist whose expertise combines hands-on experience in project management with an academic background in communication science.
She began her career in the communication field as a project assistant at the communication agency, “Olsen+Partners” in Latvia. Through dedication and strong performance, she was promoted to Project Manager, overseeing media relations, events, and integrated campaigns. As a Project Manager, she has led projects for government institutions and worked for commercial clients across various sectors.
She is currently pursuing a Master’s degree in Information and Communication Science, with a focus on Strategic Management and Public Relations, deepening her understanding of how theoretical concepts align with real-world communication practices and vice versa.
Antra believes that a brand’s strongest strategy isn’t about seeking visibility or attention, but about creating lasting memorability, a goal that demands a long-term approach.
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![Bruno Dos Santos | Director of Digital Innovation]()
Bruno A Dos Santos
Head of Digital Innovation & Storyteller
Bruno bridges cutting-edge AI technology with luxury beverage storytelling. As a creative entrepreneur and branding architect, he transforms how spirits brands connect with modern audiences through data-driven content strategies and immersive digital experiences.
With a foundation in graphic design, photography, and web development honed at Lufthansa Group and Canon, Bruno brings a rare hybrid skillset: visual artistry meets technological precision. He specializes in AI-powered content engines, video production, and brand narratives that resonate across platforms—from TikTok micro-content to cinematic brand films.
His approach treats every bottle as a story waiting to be amplified. Whether crafting viral social campaigns for award-winning distilleries or building immersive digital activations for Michelin-recognized venues, Bruno merges creative instinct with algorithmic intelligence.
Expertise: AI Content Strategy | Video Production | Brand Storytelling | Digital Entrepreneurship | Visual Design | Social Media Architecture
