Meet the Team
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![A woman with long dark hair smiling indoors at a social gathering, wearing a black and white floral patterned blouse and bracelets.]()
Michelle Lam
Founder & CEO
Michelle Lam founded M.L. Bklynite Media, Inc. (est. 2019), a boutique PR agency serving hospitality, food, and beverage brands across the U.S. with a global reach. With nearly 20 years of experience and deep hospitality roots, she delivers results-driven strategies through press, experiential activations, and narrative-led marketing. She also leads partnerships tied to Michelin Guide–recognized venues in 30+ states and represents award-winning distillery clients across whisky, gin, rum, tequila, and liqueurs.
Her work has earned industry awards, including Best PR Agency, PR Net Next Gen, and the Facebook Small Business Grant and Wine Spirit Education Trust Award in Spirits and Wine.
A PR contributor to an award-winning radio show, sharing practical insights while spotlighting hospitality and beverage culture.
Michelle’s leadership has been featured by Valley Bank’s inspirHER Women in Business Campaign, JPMorgan Chase Impact, New York Women in Business, National ACE/ACE NextGen, and the U.S. Small Business Administration.
She began in financial PR advising Fortune 500s and top investment and professional services firms, and later led award-winning campaigns across tourism, healthcare, and financial services—earning PRSA’s Reputation & Brand Management Award (2014) and recognition from the HedgeWeek Awards.
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![A young woman with long brown hair, wearing a tan blazer and white shirt, standing in front of a shelf of liquor bottles, smiling at the camera.]()
Graciela Sosa
Social Media Consultant
Graciela Sosa is a creative storyteller who curates captivating narratives that align with clients’ goals and objectives, and resonate with their key audiences.
Leveraging her training in graphic design, Graciela brings an artistic eye to her work that sees beyond the ordinary. Her designs are not just aesthetically pleasing; they’re strategic and carefully tailored to drive engagement. In addition to graphic design, Graciela’s expertise extends into the realm of photography. She excels in capturing moments that speak volumes.
Whether it’s designing eye-catching social media posts, crafting compelling infographics, or developing stunning branding materials, Graciela approaches each task with meticulous attention to detail and passion.
She also designed this website!
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![A young woman with long brown hair smiling, wearing a white shirt, with a blurred warm-toned background and bokeh lights.]()
Antra Adiene
Public Relations Associate
Antra Adiene is a Public Relations specialist whose expertise combines hands-on experience in project management with an academic background in communication science.
She began her career in the communication field as a project assistant at the communication agency, “Olsen+Partners” in Latvia. Through dedication and strong performance, she was promoted to Project Manager, overseeing media relations, events, and integrated campaigns. As a Project Manager, she has led projects for government institutions and worked for commercial clients across various sectors.
She is currently pursuing a Master’s degree in Information and Communication Science, with a focus on Strategic Management and Public Relations, deepening her understanding of how theoretical concepts align with real-world communication practices and vice versa.
Antra believes that a brand’s strongest strategy isn’t about seeking visibility or attention, but about creating lasting memorability, a goal that demands a long-term approach.
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![Jessica S. Gonzalez | Digital Marketing Professional]()
Jessica S. Gonzalez
Digital Marketing Professional
Jessica S. Gonzalez is a marketing and communications professional specializing in digital marketing, social media, experiential marketing, brand strategy, and content development across the hospitality, food & beverage, tourism, lifestyle, and technology sectors.
Her work focuses on developing integrated marketing programs that strengthen brand visibility, engage target audiences, and create meaningful consumer experiences. She brings expertise across social media strategy, digital campaigns, content creation, influencer and brand partnerships, experiential events, activations, destination marketing, and public-facing brand communications.
Jessica works with brands to connect their digital presence with real-world experiences, creating campaigns and activations that generate awareness, engagement, and brand affinity. Her experience across hospitality, travel, food & beverage, lifestyle, and technology enables her to develop marketing strategies that are both industry-specific and adaptable to evolving consumer behavior.
