Positioning: public relations strategic branding, messaging and communication
Media relations: editorial service, press and community outreach, and content development
Launching: new product, service, food menu, and beverage menu
Press event: soft opening, grand opening, ribbon cutting ceremony, holiday celebration, and food and beverage pairing experience
Media training: press interviews, presentations, and speaking engagements
New hire: business executives, chefs, management team, staff
Announcement: business merger, expansion, partnership, collaboration
Programming: public relations campaign, brand ambassador, and influencer marketing
Founder & CEO
Michelle launched Bklynite Media Public Relations in 2019 servicing the hospitality, food and beverage industry. She has over 18 years of public relations, publicity, and events experience.
She was a Wall Street publicist. She specialized in brand management, media, crisis communication, and social media marketing. She serviced the financial sector, included hedge fund firms, private equity firms, asset management firms, and the banking industry. She launched Ogilvy’s first healthcare campaign. Her versatility carried into the tourism market in raising awareness in South America, which resulted in her winning the PRSA’s Reputation & Brand Management (2014) award.
Michelle was featured in Valley Bank’s inspirHER Women in a Business campaign, a guest speaker at BlogHer on social media’s best practices, IHeartRadio, and Business Talk Radio focusing on entrepreneurship and best marketing strategies for small businesses. She has been featured on TLC’s Cake Boss, Time Out NY Kids, and BK Reader.