Sustainability = Smart PR

Telling your sustainability story is a PR opportunity in itself. Media outlets, influencers, and socially-minded consumers are all looking for brands that are doing more than just selling. Sustainability storytelling adds depth to your brand—and helps it stand out in a saturated market.

There’s a reason words like “small-batch,” “seasonal,” and “limited run” trigger immediate interest. These terms evoke rarity, making consumers feel like they’re part of something exclusive—and temporary. That sense of urgency drives action, whether it’s a pumpkin-spiced spirit in the fall or a Lunar New Year-themed cocktail menu.

PR Takeaway: Limited-time offers are the ultimate “event” in your marketing calendar. They give media, influencers, and loyal customers a reason to pay attention now.

Getting your product on the shelf—or into an influencer’s hands—is just the beginning. In today’s oversaturated CPG market, experiential PR offers a powerful way to break through the noise and build lasting emotional connections with consumers.

Behind every dish, every bottle, and every recipe, there’s a story—and often, it’s one rooted in culture, heritage, and identity. For food and spirits brands, leaning into diverse storytelling isn’t just a trend—it’s a powerful strategy that builds deeper connections and lasting loyalty.

Why Diversity Matters in Storytelling

In the food and spirits world, reputation is everything. One negative review, viral video, or health-related incident can undo years of brand-building. Whether you're a beloved neighborhood restaurant or an internationally distributed whisky label, knowing how to handle a public relations crisis is essential to survival—and even growth.

In a market flooded with polished ads and mass-produced messaging, today’s consumers are drawn to what feels real. They don’t just want to buy a product—they want to know who made it, why it matters, and how it fits into their lifestyle. For CPG brands in the food and spirits world, this shift is a golden opportunity to connect in deeper, more meaningful ways.

Many entrepreneurs pour their energy into perfecting products, refining services, and growing revenue—but often overlook one of the most powerful tools in building a brand: public relations (PR). Learning even the basics of PR can dramatically shift how your business is perceived, discovered, and talked about in the media and beyond.

Whether you're running a boutique restaurant, launching a skincare line, or managing a growing spirits brand, having a PR foundation gives you the edge when it comes to storytelling, credibility, and visibility.

In public relations, it’s not enough to simply send out a press release and hope for coverage. Editors receive hundreds of pitches each week. So what makes one stand out?

The answer lies in three core elements: newsworthiness, alignment, and clarity.

A brand worth covering presents a clear story angle, is timely within the editorial calendar, and has some form of social or cultural relevance. Editors are drawn to content that informs, entertains, or solves a problem for their readers—not ads disguised as stories.

Make sure your pitch answers the unspoken editorial question: “Why now, and why should our audience care?”

Let’s be real: most press releases get deleted in under 30 seconds. That’s not because they’re unimportant—it’s because they’re boring, generic, or just plain hard to read. But yours doesn’t have to be. A well-crafted press release can be the spark that earns your brand media coverage, attention, and trust.

In this blog, we’ll walk you through how to write a press release that stands out from the clutter and actually gets read—whether you’re announcing a product launch, hosting an event, or sharing big company news. You’ll learn the essential structure, what content matters most, and how to write in a way that grabs a journalist’s attention fast.

💡 Why it works: Writing a press release is one of the most common—but misunderstood—PR tools. This blog gives small businesses a step-by-step roadmap to do it right, positioning you as both approachable and professional.

Publications love being first—or at least early—in identifying what’s trending. If your brand aligns with cultural or industry trends, your chances of being featured increase dramatically.

Whether it’s zero-proof spirits, women-owned businesses, or sustainability in dining, brands that tap into macro trends naturally feel more relevant to editors. This is known as “newsjacking,” a tactic where you tie your brand’s story to a broader conversation already happening in the media.

Tools like Google Trends, trade publications, or even TikTok can help identify topics that are gaining momentum. Use them to frame your next pitch.

When Your Brand Isn’t Getting Publicity: Understanding the Editorial Side and Why It’s Not Personal

Many brand owners fall into the trap of overusing buzzwords like “innovative,” “disruptive,” or “artisanal.” While these terms might sound exciting internally, they rarely translate to compelling media coverage.

Good storytelling is what editors value most.

A brand with a mission, a founder’s journey, or a meaningful tie to culture and community will always outperform a generic pitch.

As PR strategist Ann Handley (2019) writes, “Stories aren’t just content. They’re the emotional glue that connects people to your brand.”

Tip: Write your pitch like you're writing the first paragraph of a feature article. If it sounds like something you'd read in a lifestyle or food magazine, you're on the right track.

Getting media coverage isn’t just about luck—it’s about crafting the right pitch for the right outlet at the right time. In this blog, we break down how small business owners can pitch their stories to the media with confidence and clarity. You’ll learn what journalists are really looking for, how to structure a compelling email pitch, and how to position your brand in a way that makes it newsworthy. Whether you’re reaching out to local blogs or national outlets, this guide will help you go from overlooked to on-the-radar.

💡 Why it works: Most small business owners don’t know where to start with pitching. This blog offers practical, actionable tips to demystify the process—and positions your agency as a helpful expert along the way.

You’re in the Press—Now What? How to Maximize PR Wins

So you got featured—maybe it’s an online article, a podcast interview, a TV segment, or even a shoutout on social media. First off, congratulations! Getting press is a big deal, and you should absolutely celebrate that win. But don’t stop there.

Too many small businesses make the mistake of thinking the work is done once the piece goes live. In reality, what you do after the press hits matters just as much as landing the coverage in the first place. In this blog, we’ll show you how to leverage your media wins across multiple platforms—think website updates, social media posts, email newsletters, and more—to build trust, boost visibility, and keep the momentum going.

💡 Why it works: This blog empowers small business owners to turn one-time media hits into long-term brand-building opportunities, while also showing them the value of strategic PR follow-through.

Press releases are a powerful tool for generating media coverage, but how do you craft one that actually grabs attention? In this practical how-to guide, we’ll break down the structure, content, and essential tips for writing press releases that stand out. Whether you're announcing a new product, hosting an event, or sharing company news, this blog will provide you with the step-by-step process to create a press release that not only gets read but also increases your chances of media pickup. Building on the foundation from Blog #1, we’ll show you how to take your brand story and transform it into a compelling press release that captures the media’s attention.

Your story is your superpower—but how do you actually turn that story into something that captures attention and builds trust? In this blog, we take a deeper dive into brand storytelling and explore how small businesses can craft a clear, compelling narrative that resonates with customers, media, and partners alike. From uncovering your “why” to finding the emotional core of your business, you’ll learn how to build a brand story that not only sticks—but inspires action. Whether you’re pitching the press, refreshing your website, or talking to your first customer, this blog will help you communicate with confidence and clarity.

Public relations (PR) is a powerful tool for building visibility, credibility, and connection—whether you’re launching a business, growing a brand, or shaping your personal image. At its core, PR is about telling your story and building authentic relationships. This beginner’s guide walks you through the fundamental skills and strategies to help you navigate the world of PR with confidence and clarity.

The Rise of Thought Leadership & Personal Branding

In an increasingly competitive market, thought leadership and personal branding have become powerful tools for professionals and businesses to stand out and establish credibility. Thought leadership allows individuals to position themselves as experts in their field, sharing valuable insights that shape industry conversations and build trust with audiences. Personal branding, on the other hand, is the cultivation of a unique and authentic identity that resonates with a specific audience, highlighting personal values, expertise, and experiences. 

For PR professionals, like those at Bklynite Media, thought leadership and personal branding are essential in differentiating clients and building long-term relationships. As the public relations landscape continues to evolve, combining a strong personal brand with a thought leadership strategy creates

In today's fast-paced digital world, crisis communications have taken on a new level of urgency and complexity. Social media, 24/7 news cycles, and instant information sharing have made it more crucial than ever for organizations to respond quickly and strategically during a crisis. In the digital age, a single tweet, post, or viral video can amplify a crisis, making it critical for PR professionals to have a proactive and comprehensive crisis communication plan in place. This involves monitoring social media, managing media relations, and crafting clear, consistent messaging to control the narrative. Moreover, transparency, empathy, and authenticity are essential in maintaining trust and credibility during challenging times. 

As technology continues to advance, crisis management strategies must evolve to address new challenges such as misinformation, online trolls, and rapid public opinion shifts. The digital age has transformed crisis communications into a dynamic, real-time practice, requiring brands to adapt quickly, engage with their audience directly, and restore their reputation amidst the chaos.

The intersection of artificial intelligence (AI) and public relations (PR) is rapidly reshaping the communication landscape. AI technologies are enhancing the efficiency, reach, and effectiveness of PR strategies, offering tools for media monitoring, sentiment analysis, content creation, and campaign personalization. From chatbots that engage customers in real-time to AI-driven data insights that help tailor messaging to target audiences, the future of PR is increasingly data-driven. This evolution presents exciting opportunities for PR professionals to embrace innovation while maintaining the core principles of storytelling and brand building. As AI continues to evolve, its role in public relations will expand, offering new ways for businesses to connect with their audiences and shape their narratives more effectively.

This new era of communication promises to blend the best of human creativity with the precision and scale of technology, paving the way for a more responsive, interactive, and forward-thinking PR landscape.