Let’s be real: most press releases get deleted in under 30 seconds. That’s not because they’re unimportant—it’s because they’re boring, generic, or just plain hard to read. But yours doesn’t have to be. A well-crafted press release can be the spark that earns your brand media coverage, attention, and trust.

Publications love being first—or at least early—in identifying what’s trending. If your brand aligns with cultural or industry trends, your chances of being featured increase dramatically.  Whether it’s zero-proof spirits, women-owned businesses, or sustainability in dining, brands that tap into macro trends naturally feel more relevant to editors.

It can be disheartening when your brand isn’t getting the publicity you’ve worked so hard for. You’ve invested time, energy, and resources into crafting your message, pitching to the press, and trying to make waves, but the media still isn’t biting. It’s easy to take this personally, thinking that perhaps your brand isn’t worthy of attention. 

Many brand owners fall into the trap of overusing buzzwords like “innovative,” “disruptive,” or “artisanal.” While these terms might sound exciting internally, they rarely translate to compelling media coverage. Good storytelling is what editors value most.

Getting media coverage isn’t just about luck—it’s about crafting the right pitch for the right outlet at the right time. In this blog, we break down how small business owners can pitch their stories to the media with confidence and clarity. Whether you’re reaching out to local blogs or national outlets, this guide will help you go from overlooked to on-the-radar.

Press releases are a powerful tool for generating media coverage, but how do you craft one that actually grabs attention? In this practical how-to guide, we’ll break down the structure, content, and essential tips for writing press releases that stand out. 

So you got featured—maybe it’s an online article, a podcast interview, a TV segment, or even a shoutout on social media. First off, congratulations! Getting press is a big deal, and you should absolutely celebrate that win. But don’t stop there. Too many small businesses make the mistake of thinking the work is done once the piece goes live.

Your story is your superpower—but how do you actually turn that story into something that captures attention and builds trust? In this blog, we take a deeper dive into brand storytelling and explore how small businesses can craft a clear, compelling narrative that resonates with customers, media, and partners alike.

Public relations (PR) is a powerful tool for building visibility, credibility, and connection—whether you’re launching a business, growing a brand, or shaping your personal image. This beginner’s guide walks you through the fundamental skills and strategies to help you navigate the world of PR with confidence and clarity.

In an increasingly competitive market, thought leadership and personal branding have become powerful tools for professionals and businesses to stand out and establish credibility. Thought leadership allows individuals to position themselves as experts in their field, sharing valuable insights that shape industry conversations and build trust with audiences.