How to amplify your news beyond the press release?
1. Create outside-the-box content experiences that enable the brand's message to stand out from the pack.
2. Repurpose content from
press releases to create dynamic promotional material that increase audience engagement and brand awareness.
3. Adopt a multichannel approach to amplify the story.
4. Secure placement for content on high-profile websites relevant to audiences.
Source: Cision
