How to get Reporters to Respond
3 ways to customize a media pitch so journalists read it and respond: 1. Personalize the subject line 2. Follow them on social media 3....
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Tips for Clarifying PR Expectations with Clients
Tips for clarifying PR expectations with clients: 1. Flag challenges that could impede success 2. Communicate what information can or...
How will hiring a publicist benefit my business or brand?
How will hiring a publicist benefit my business or brand? Let us know your ideas. Email us at michelle@Bklynitemedia.com Source: PR Daily ⠀⠀
6 Must-Have Elements for Your Events-Focused Press Release
6 Must-Have Elements for Your Events-Focused Press Release: 1. Location, location, location 2. Date, time & lead time 3. A reason to...
How to Amplify your News Beyond the Press Release?
How to amplify your news beyond the press release? 1. Create outside-the-box content experiences that enable the brand's message to stand...
4 solid PR strategies for your digital marketing company
4 solid PR strategies for your digital marketing company: 1. Make sure your website is up to date and easy to navigate 2. Stay up to date...
Tips for clarifying PR expectations with clients
Tips for clarifying PR expectations with clients: 1. Flag challenges that could impede success 2. Communicate what information can or...
Journalism ethics vs public relations ethics
Journalism ethics vs public relations ethics: The most notable difference between journalism ethics and public relations ethics is in the...
Press release for a product launch?
Press release for a product launch? Before pitching, ask yourself: • How is this product worthy of being considered as news? • Are...
5 components to a successful PR mentorship program
5 components to a successful PR mentorship program: 1. Go-to advocates 2. Clear pathways for growth 3. Continuous feedback 4. Quality...
How to Catch Media's Attention
Angle: Your publicity effort should have an angle. The messaging should appeal to the media, the intended public and customers at large....
Five Tips For Utilizing Public Relations To Grow Your Business
Five Tips For Utilizing Public Relations To Grow Your Business 1. Control your news 2. Create great content 3. Honesty is the best policy...
Public Relations Guide to Success
Public Relations Guide to Success Know Your Audience : What is the common denominator? First step: developing a narrative that impacts...
What are the Public Relations Skills
kills like research, writing, and presentation are table stakes in our business, but those who demonstrate resilience, curiosity,...
6 Questions to Consider When Crafting Your Brand Story
The foundation of strong PR is based on a finely crafted story that helps the public understand who you are and what your business and...
Small Business Owners, Pay Attention
Why should Public Relations matter to a small business owner? Let's start a conversation over coffee! Who's in? Reach us at...
Marketing Communications
Marketing Communications: Supporting marketing efforts relating to product launch, special campaigns, brand awareness, image, and...
Public Relations Versus Advertising
Why should I use Public Relations instead of advertising? Organic growth and earned media are more credible and create a longer and more...
Why Hire a Public Relations Agency?
Why should I hire a Public Relations company? A boutique PR company curates communication strategy for different levels of clients and...
Public Relations Term: EXCULSIVE
Public Relations Terminology - PR Term of the week! Exclusive : An exclusive means the offering of news meant to appear in one specific...
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