Highest Viewed Press Releases Tactics
Highest Viewed Press Releases Tactics: 1. Headlines that include action words typically perform better than headlines without them. 2....
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A PR pro’s guide to pitching podcasts
A PR pro’s guide to pitching podcasts: 1. Your subject line should be clear and specific. 2. Make it personalized! Mention the podcast or...
When it comes to pitching to the media, according to Muck Rack
When it comes to pitching to the media, according to Muck Rack: 1. 91% of journalists prefer pitches under 200 words. 2. 68% of...
How to get Reporters to Respond
3 ways to customize a media pitch so journalists read it and respond: 1. Personalize the subject line 2. Follow them on social media 3....
How will hiring a publicist benefit my business or brand?
How will hiring a publicist benefit my business or brand? Let us know your ideas. Email us at michelle@Bklynitemedia.com Source: PR Daily ⠀⠀
What is the top source of information journalists say they rely on most?
What is the top source of information journalists say they rely on most? Press Releases. Source: Cision
Four Types of Content to Share via Press Release
Four types of content to share via press release: 1. Survey or study results 2. Executive thought leadership 3. Tips or expert advice or...
Journalists Values...
Journalists still value press release. Source: Cision
How to Amplify your News Beyond the Press Release?
How to amplify your news beyond the press release? 1. Create outside-the-box content experiences that enable the brand's message to stand...
3 Common Characteristics of a High Performing Press Release
3 common characteristics of a high performing press release: 1. A Compelling Headline 2. Eye-Catching Visuals 3. Strategic Formatting...
What is a content audit?
What is a content audit? A content audit is a process of methodically taking inventory of all your digital content, analyzing data about...
Tips for clarifying PR expectations with clients
Tips for clarifying PR expectations with clients: 1. Flag challenges that could impede success 2. Communicate what information can or...
Which media distribution softwares do you use to identify press?
Which media distribution softwares do you use to identify press? Email us at Michelle@bklynitemedia.com
Journalism ethics vs public relations ethics
Journalism ethics vs public relations ethics: The most notable difference between journalism ethics and public relations ethics is in the...
Press release for a product launch?
Press release for a product launch? Before pitching, ask yourself: • How is this product worthy of being considered as news? • Are...
Tips about what journalists are looking for in a pitch
Tips about what journalists are looking for in a pitch: 1. A good headline 2. A clear angle 3. Visual media 4. Fresh boilerplate Source:...
4 reasons your business’s public reputation is crucial to its success:
4 reasons your business’s public reputation is crucial to its success: 1. A good reputation makes customers more receptive 2. You can...
5 components to a successful PR mentorship program
5 components to a successful PR mentorship program: 1. Go-to advocates 2. Clear pathways for growth 3. Continuous feedback 4. Quality...
How to Catch Media's Attention
Angle: Your publicity effort should have an angle. The messaging should appeal to the media, the intended public and customers at large....
Public Relations VS Marketing tools
Public Relations is a business tool that often gets confused with marketing or advertising. There are four key differences between PR and...
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